Privacy Policy
Privacy Policy
Last updated: 28 June 2026
This Privacy Policy explains how Top10Viral.xyz (“we”, “us”, or “our”) collects, uses, and protects personal data when you use our website.
Top10Viral.xyz is a WordPress-based website that publishes blog posts about viral online content, including embedded videos and links to third-party platforms and websites. We are based in the United Kingdom and aim to handle personal data in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.
Who we are
Website: Top10Viral.xyz
Location: United Kingdom
Contact: info@top10viral.xyz
What personal data we collect
Depending on how you use the site, we may collect or process the following types of personal data:
- Technical data, such as IP address, browser type, device information, approximate location, referral source, and on-site activity.
- Account data, such as username, email address, and any other information you provide when registering for an account.
- Comment data, such as the content of your comment, your display name, your email address, and technical data associated with the comment submission.
- Cookie and consent data, including records of your cookie preferences and whether you dismissed site notices or popups.
- Analytics and advertising-related data collected through tools such as Google Analytics 4 and Google AdSense, subject to your consent where required.
How we use your data
We use personal data for the following purposes:
- To operate, maintain, and improve the website.
- To allow user account registration and login.
- To allow registered and logged-in users to post comments.
- To moderate comments and help prevent spam, abuse, and misuse of the site.
- To understand how visitors use the site through analytics.
- To display advertising and measure ad performance.
- To remember choices such as consent settings and popup dismissals.
- To protect the security and integrity of the site.
- To comply with legal obligations.
Comments
Comments on this website are only available to users who are registered and logged in.
When a logged-in user leaves a comment, we collect the data shown in the comment form, along with the visitor’s IP address and browser user agent string, to help with spam detection and site security.
If you use Gravatar, an anonymised string created from your email address may be provided to the Gravatar service to check whether you are using it. After approval of your comment, your profile image may be visible publicly next to your comment. You can read Automattic’s privacy policy here: https://automattic.com/privacy/.
Comments and related metadata may be retained indefinitely so we can recognise and approve follow-up comments and maintain the integrity of discussion on the site.
User accounts
Anyone may register for an account on the site, and the default user role is Subscriber.
If you register, we store the personal information you provide in your user profile. Registered users can usually view, edit, or delete their personal information at any time, except that usernames may not be changeable. Website administrators can also view and edit that information for site administration purposes.
Cookies and similar technologies
We use cookies and similar technologies for essential site functions, remembering preferences, analytics, advertising, and consent management.
Examples may include:
- Essential WordPress cookies used for login, session handling, security, and site functionality.
- Preference cookies used to remember settings such as screen options or whether a popup has been dismissed.
- Popup cookie used to remember when you dismiss a site popup so it is not shown to you again for approximately one month.
- Consent cookies used to record your cookie choices and consent preferences.
- Analytics cookies used by Google Analytics 4 to help us understand website traffic and usage.
- Advertising cookies used by Google AdSense and its partners to serve and measure ads, including personalised or non-personalised ads depending on your settings and consent choices.
We plan to use a consent management tool such as Complianz to manage cookie notices and consent preferences. Where legally required, non-essential cookies should only be set after you have given consent.
You can also control cookies through your browser settings. Blocking some cookies may affect how the website functions.
For more detailed information about the cookies we use, including cookie categories, purposes, and retention periods, please see our Cookie Policy page here.
Google Analytics
We use Google Analytics 4 to collect information about how visitors use the site, such as pages viewed, traffic sources, approximate location, device type, and general engagement data.
This helps us understand and improve the performance of the website. Google Analytics 4 does not log or store IP addresses in the same way as older Universal Analytics properties, and Google states that IP masking is not necessary in GA4 for that reason.
Google may process this information in accordance with its own privacy documentation. You can learn more here:
https://policies.google.com/privacy
https://support.google.com/analytics/answer/2763052
Google AdSense and advertising
We use Google AdSense to display advertisements on the website.
Google and its partners may use cookies, device identifiers, and similar technologies to serve ads based on your visit to this website and/or other websites. Depending on your consent choices, ads may be personalised or non-personalised.
Google’s use of advertising cookies enables it and its partners to show ads based on your visits to this and other sites. You can learn more about how Google uses data from partner sites here:
https://policies.google.com/technologies/partner-sites
You can manage Google ad personalisation settings here:
https://adssettings.google.com
You can also learn more about AdSense privacy and messaging here:
https://support.google.com/adsense/answer/7670013
Amazon affiliate links
Some pages on this website may include affiliate links to Amazon. This means we may earn a commission from qualifying purchases if you click an Amazon affiliate link and make a purchase.
As an Amazon Associate I earn from qualifying purchases.
When you click an Amazon affiliate link, Amazon may collect information about your visit, including through cookies or similar tracking technologies, in accordance with Amazon’s own policies. We do not control Amazon’s data practices once you leave our site.
You can read Amazon’s privacy information here:
https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ
Embedded content and third-party platforms
Articles on this site may include embedded content or links from third-party platforms such as YouTube, TikTok, Instagram, X, Facebook, and other websites.
Embedded content from other websites behaves in much the same way as if you had visited that third-party website directly. Those websites may collect data about you, use cookies, embed additional tracking technologies, and monitor your interaction with the embedded content, especially if you are logged in to those services.
Our social sharing buttons may open share dialogs or popups on third-party platforms. When you use those features, your interaction is subject to the privacy practices of the relevant third party.
Security and anti-abuse
We use WordPress features and site plugins to help maintain website security, prevent spam, and detect malicious activity. These tools may process technical data such as IP addresses, login attempts, browser details, and other security-related metadata where necessary for these purposes.
While we take reasonable steps to protect personal data, no method of transmission over the internet or electronic storage is completely secure.
Who we share data with
We do not sell your personal data.
We may share data with service providers or platforms where necessary to operate the website or provide related services, including for example:
- WordPress and website hosting/service infrastructure.
- Google Analytics.
- Google AdSense and related advertising partners.
- Automattic/Gravatar if comment profile images are used.
- Security, anti-spam, caching, and site performance tools where relevant.
- Third-party platforms whose content is embedded or linked from our website.
We may also disclose information where required by law or where necessary to establish, exercise, or defend legal claims.
How long we keep your data
- If you leave a comment, the comment and its metadata may be retained indefinitely.
- If you register for an account, we store the personal information in your user profile until the account is deleted or the data is no longer needed.
- Cookie retention periods vary depending on the cookie. For example, the popup dismissal cookie may last for about one month, while some WordPress preference or login-related cookies may last for shorter or longer periods depending on their purpose.
- Consent records may be retained for compliance purposes.
Your rights
If you are in the UK or another jurisdiction with similar rights, you may have the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate data;
- request deletion of your data in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain types of processing;
- request transfer of your data where applicable;
- withdraw consent where processing is based on consent.
If you have an account on this site, or have left comments, you may also request an exported file of the personal data we hold about you, including data you have provided to us. You may also request that we erase personal data we hold about you, subject to any legal, administrative, or security obligations requiring us to keep certain information.
To make a privacy-related request, please contact us at info@top10viral.xyz.
Children’s privacy
This website is not intended for children, and we do not knowingly collect personal data from children.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to the website, legal requirements, or the services we use. Please check this page periodically for the latest version.
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