Top 10 Hidden Tricks Companies Use to Make You Spend More
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Ever ask yourself: how do marketers trick consumers? There are lots of retail sales tricks and advertising tricks and techniques that explain how stores make you spend more. Whether it’s the layout of the supermarket, buy one get one half price sales or even dropping the dollar sign from prices, this is how companies trick consumers. WatchMojo counts down ten ways advertising persuades consumers to buy products.
Wanna see some more questionable marketing choices? Check out our other videos on the Top 10 Marketing Fails: Coke, Ford, Netflix: , Top 10 Misleading Marketing Tactics: and Top 10 EPIC Advertising Translation Fails: .
00:40 #10: Manufactured Trustworthiness
01:17 #9: The Illusion of Bulk Value
02:08 #8: The Supermarket Layout
02:38 #7: Buy One, Get One Half Price
03:32 #6: Deceptive Labeling
04:27 #5: Dropping the “$”
05:08 #4: The Illusion of Scarcity
05:52 #3, #2 & #1 ???
Special thanks to our user EmJay for suggesting this idea! Check out the voting page at ‘re%20Secretly%20Tricked%20By%20Companies
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10 thoughts on “Top 10 Hidden Tricks Companies Use to Make You Spend More”
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Bait and Switch an obvious omission. WatchMojo does this a lot with thumbnail images that don’t appear in the video.
Create please top 10 “Lords” in movies and Tv
Some of these are US only as some of these practices are illegal in other countries
3:45 such work
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Another one is pricing the stuff X9. 99 or the sorts. Let me make an example: Psychologically, people will see 99.99 as a price much lower than 100.00 thus thinking that the price is lower and more people buying. Much lesser people will buy it when the pricing of the product is at 100.00.
Disney is the master of the scarcity ploy. Their older movies are put out just about every 5-6 years in limited editions even though there are generally not many differences between the one you bought 5-6 years ago.
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There’s even more. The x.99 in America develops a lower expected price. You see the dollar amount but disregard the cents. Example 9.99 is only 9 dollars!